Time

Topic

Speaker/s

9.00 AM

Opening Remarks

Matt Bateman (Managing Director, Viva9)

9.10 AM

Keynote – ‘Persuasion Strategies for Affiliate Marketers’ Presenter: Susan Bratton (Digital Media Master)

Are you an aficionado of or a slave to conversion?

Before you optimize conversions, you must begin with a solid foundation of structured and persuasive copywriting, as it is the penultimate driver of profitability for online marketing.

Susan Bratton will share with you insider secrets from the famous guests on her DishyMix show from Sally Hogshead, Robert Cialdini, Guy Kawasaki, Eben Pagan, J. Duncan Perry, Bryan Eisenberg and Joseph Carrabis - all world-class persuasion experts. 

And you’ll discover the 3 things you must know about persuasion to make big money, the 7 deadly persuasion mistakes you are probably making right now that are costing you and the 1 simple shortcut to writing effective copy that sells.

10.00 AM

Great Campaigns #1 – “What came first; The Chicken or the Database?”

Presenter: Rick Merten (Permission Communications)

Ingham Database Acquisition and Activation  Rick Merten (Permission Communications)

10.30 AM

The Secret Diary of an Affiliate

Presenter:
Dave Roberts (SouthWesteCommerce.com)
An insight into the affiliate’s mind and day-to-day life.

‘Follow Me: Tips & Tools to skyrocket followers using Facebook, Twitter and Blogging’

Presenter:
Dave Cupples (FatCowBusiness.com)
Discover the art of growing your audience.

11.30 AM

Networking Break – Morning Tea

12.00 PM

Great Campaigns #2 – “The Postman Always Emails Twice”

Presenter: Matt Bateman (viva9)

Australia Post’s The Australian Lifestyle Survey, one of the original and best Direct Marketing Powerhouses in the AU market. How to stay relevant in the group buying age

12.30 PM

Panel Discussion: ‘Affiliate Marketing & E-Commerce in Australia: Are We There Yet?’

Moderator: Gavin Hudson (viva9)

Panellists: Steve Noble (Forrester Research); Gayle Dallaston (BCL); Bjorn Behrendt (StyleTread); Peter Xie (TopBuy)   

Our panel of experts look at the state of play of e-commerce in Australia and where we are heading, including the heroes at home, the laggards, and the increasing market share of offshore sites.

Putting the $$$ in $ocial Media

Presenter: Costa Marotta (Blackglass)

Social media expert Costa Marotta outlines the key elements of a social media strategy to help your business’ bottom line.

These include using social media tools to build trust, respect and a true value exchange between brand and influencer; ways to identify new prospects; activating branding enthusiasts into promoting your brand; understanding and mastering the art of social graph optimisation; how to track and analyse your campaigns, and much, much more.

Get ready to take notes!

1.30 PM

Lunch

2.20 PM

Great Campaigns #3 – “If the Shoe Fits” StyleTread.com.au Insights into one of Australia’s ecommerce players and fastest growing affiliate programs.

Presenter: Bjorn Behrendt (StyleTread)

2.50 PM

Panel Discussion: ‘The Group Buying Boom’  

Moderator: Chris Barron (viva9)

Panellists: Jeremy Same (Deals.com.au), Sam Yip (Telsyte Research), Simon Robinson (Ouffer.com.au)

Join our panel of experts to discuss the ecommerce phenomenon that has changed the face of online retail globally, and how it is using affiliate marketing to become even bigger.

3.40 PM

Afternoon Tea

4.00 PM

The  Power Affiliate Panel – ‘The Future of Affiliate Marketing’

Moderator: Matt Bateman (Managing Director, viva9)

Panellists: Susan Bratton (Digital Media Master), Fred Schebesta (CreditCardFinder.com.au), James Kitchener (OnlineMediaJunkies.com), Jonathan Barousch (Roamz.com.au), Murray Kester (Affclicks.com); Rob Ryan (Affclicks.com)

Join our panel of Australia’s leading affiliate marketers to discuss where the affiliate model is going and what it means for affiliates and marketers.

5.00 PM

Closing Remarks & “Affili” Awards 2011 Presentation

Matt Bateman (Managing Director, Viva9)

5.20 PM

Cocktail Reception